Consulting

WeekendOasis consulting services

Arrange your vacation

Weekend Oasis: 

WeekendOasis.net is pleased to announce our partnership with ArrangeYourVacation.com

VRBO

Arrange your vacation

Weekend Oasis: 

WeekendOasis.net is pleased to announce a new partnership with ArrangeYourVacation.com. We are promoting Chestnut Oak Lodge, BryceCondo, and Blue Mountain Oasis. We hope to help additional guests find us and have a lovely stay in the Shenandoah Valley.

VRBO

Leveraging local tourism websites

Weekend Oasis: 

Please see the attached PDF version for proper printing and to view graphcs (click here)

By: Jason Miller Leveraging Local Tourism Websites
March 2, 2009

Analytics.

Without them I wouldn't be able to successfully convert website visitors into actual guests. Every week I run various reports to determine how my paid advertisements are doing (such as VRBO) and how much traffic is converting to my website. While VRBO does great things in terms of bookings, the actual conversion to my website is nearly non existent. Potential guests use VRBO to submit leads (that we owners hope to convert) and very rarely click over to your actual website. While this is great we must also consider how to find visitors and send them directly to our websites.

Vacation rentals during tough economic times

Weekend Oasis: 

Please see the attached PDF version for proper images and printing click here

With gas prices close to $4 in much of the country during the summer and the recession well underway in 2009, how can you possibly keep your vacation rental occupied? This is the question thousands of vacation rentals owners have asked themselves and continue to ask themselves.

My name is Jason Miller and I’m a vacation rental owner. I’m going on my fourth full year and personally own two properties and manage another. My rates go anywhere from $75/night to $250/night. I’m fighting higher utility bills, higher cost of advertising, competition dropping rates extremely low just to cover operating costs, and an economy that has everyone wondering if they will have a job tomorrow.

After constant strategy realignment I want to share my story to other VR owners. This is about the drastic changes I had to make from accounting, marketing, screening of guests, all the way down to my gas fireplace in my condo.

You have to ask yourself, after all this did I end up getting more reservations or just stay flat?

The Journey Begins

Join our network: complete turnkey solution

Weekend Oasis: 

Do you have a vacation rental in Virginia? Would you like to be part of our fully managed turnkey solution?

We can do all the behind the scenes work that would keep you away from your family, your work, and your free time.

Weekend Oasis will ensure we keep a nice consistent rate of bookings to help generate income for you, the owner.

1. Processing of each guest lead
a. Initial e-mail
b. Phone call to screen guest
c. All necessary follow-up calls and e-mails
d. Processing of payment
e. Custom itinerary delivery
f. 24x7 guest support
g. Survey sent after each guest check-out

2. Cleaning services after each guest by our select cleaning lady

3. Participation in all SEO and SEM search engine campaigns

4. Targeted web content to geographic regions in our rental area via the internet

5. Direct advertising of your property on major paid rental websites

6. Weekly advertising on community posting websites

7. Use of Weekend Oasis booking engine

8. Consulting services for on-going rental business

9. Monthly e-mail newsletters to database of potential guests we’ve collected over the years

10. Creating guest welcome book for property and all instructional document

11. Quarterly review of rentals and rental income

12. Initial walk-through of property and creating any signage required for property

13. Spreadsheet of recommended house wares

14. Supply check-list

15. Maintenance requirement check-list for seasonal maintenance

16. Initial inventory of all property and documentation with photos

Cleaning Services: cleaning crew for hire in select markets

Weekend Oasis: 

Finding a cleaning crew for your vacation rental is a big undertaking. When we first started it took us close to a year to find the proper cleaning service. How did we do it? We started our own crew! Every property we own is cleaned before and after each guest. This ensures the BEST quality.

Now that we have our own cleaning crew in place with our own equipment (down to the truck!), we are looking for select properties in Louisa County (Lake Anna), Warren County (Linden and Front Royal) and Shenandoah County (Bryce Resort) to service while we maintain our other units.

Process consulting: Discuss the logistics of the reservation

Weekend Oasis: 

How do you handle a lead once it comes in? How long should you wait before you e-mail? Once they want to book, how do you handle this? Should I offer an on-line booking process? How do you manage keys? Do I sent a survey after a guest checks out? I had a lock-out, what do I do? How the heck do I offer 24x7 support?

Logistics. Have a solid foundation to ensure your success with your vacation rental.

We understand all the questions you might have. Perhaps you are renting and still don't have a solid game plan.

The Internet: Creating your on-line footprint consulting services

Weekend Oasis: 

SEO. SEM. Google. Twitter. Myspace. Facebook. Yahoo. CPC. UAR. CTR. UCTR. Yahoo. Ask. Live. Blog. Wordpess. Drupal. Analytics. Social Networking. Web 2.0.

Where the heck and how the heck do you get a handle on all this? Where do you start? How do you maximize your opportunity?

This can keep you up for hours.

I'm a professional in the .com realm. I started my own web design firm in 1997, created major on-line websites, published in various publications, and during the day work for a major website company consulting with fortune 500 companies.

Sounds like a lot of other folks calling you to offer services or others you find on-line, right?

Pair that experience with a passion for vacation rentals and you have the keys to success.

Let me put my experience in the field to work for you. My services include:

1. Overview of SEO and SEM and initial setup.

2. Discussion around website analytics and how to leverage them.

3. Installation (when applicable) of website analytics
platform (free)

4. Discussion about Google adwords and how to setup campaigns that WORK.

5. Targeting your content to your visitors (user searched for "Shenandoah Mountains" and you have images, headline text, and content geared towards this).

6. Social networks: What are they, should you use them, how do you properly use them.

7. Twitter: Micro-blogging, the pros and cons.

8. Your first website? Perhaps you need an on-line presence. We can help you get on-line quickly and within budget.

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